Cold Fusion... Again... without a peer reviewed article... say it ain't so

PhysOrg.com is carrying an article about a pair of Italian scientists claiming to have created a cold fusion reactor. The article can be found here: Italian scientists claim to have demonstrated cold fusion.

The pair of scientists, Andrea Rossi and Sergio Focardi of the University of Bologna, held a press conference to announce their findings.  Sound familiar?  Yep, this is just how Martin Fleischmann and Stanley Pons announced their cold fusion "discovery" back in 1989.  My doubts kept growing as I read through the article.

The PhysOrg article also states that Rossi and Focardi attempted to publish their results, but were rejected from peer-reviewed journals due to the lack of an explanation or even theory for the fusion claim.  So, they publish their paper in a journal run and founded by themselves... My skepticism increases.

Sure, you can argue let the experimental data speak for itself.  After reading quickly through their paper it lacks a lot of information.  The quote from the PhysOrg article sums up my feelings pretty well:

Where are the quantitative descriptions of these copper radioisotopes? What detectors were used? Have the results been replicated by independent researchers? Pardon my skepticism as I await real data. --Steven E. Jones